Development of Souvenir Packing Based on Artistic Images OF Traditional Chinese Festivals

Abstract

This paper discusses the souvenir packaging design based on the artistic image of Chinese traditional festivals. By systematically sorting out the artistic images of traditional festivals, analyzing their cultural heritage and aesthetic characteristics, the design principles of integrating tradition and modernity and paying attention to emotional resonance are put forward. Combined with modern design concept and consumer demand, it elaborates the modern interpretation of traditional patterns and the innovative application of colors. Select typical festival art images to practice and explore, and make design sketches and physical models. Finally, the paper summarizes the successful experience and existing problems of souvenir packaging design based on the artistic image of Chinese traditional festivals, and puts forward the direction and prospect of future research. By digging deeply into the cultural connotation and aesthetic characteristics of traditional festival art images, combining modern design concepts and consumer needs, souvenir packaging design works with both traditional cultural deposits and modern aesthetic trends can be created, contributing to the inheritance and promotion of traditional Chinese culture.