Development of brand identity for “Miaomiao Utopia”

Abstract

With the improvement of quality of life, pets have become important members of many families, bringing company, happiness, and warmth to people They are not only the satisfaction of material needs, but also emotional support and comfort Keeping pets requires a significant investment of effort and financial resources, including purchasing suitable food, utensils, and toys for pets, conducting regular physical examinations, and getting vaccinated Pets are playing an increasingly important role in modern society, becoming partners, friends, and emotional support for people Compared to dogs, cats are more independent, their living habits are more compatible with modern lifestyles, and they are more conserved to raise, refining concerns about the hassle of raising them Therefore, the number of cat owners continues to increase rapidly every year Miaomiao Utopia is a brand dedicated to developing health cat food, providing offline stores and online services, and providing customized cat food for users with different budgets and needs The production process is transparent and open, and all materials can be traced, aiming to enable every cat to enjoy a healthy and happy life In today's society where pet culture is valid, the cat food market has gradually become a hub industry Pets are not only companies in life, but also emotional sustenance They can allocate people's loneliness and anxiety, increasing social interaction and trust The simulation of the single economy has also promoted the development of the pet economy The design positioning of "Miao Miao Utopia" mainly revolves around young people who love cats and value quality of life We hope to establish a deep emotional connection with them through unique design concepts and product features, and become their capable assistants and royal partners on the cat raising journal Cats are not only pets, but also emotional collectors The overall design is dominated by a realistic style, using cut and warm elements to bring each other closer Led by childlike fun, make cats feel the same love as parents The color selection is soft, bringing a warm feeling to the pet owner, feeling warm and company