Develop the image design of the “Hawthorn Princess” tea drink

Abstract

With the development of national economy and the improvement of people's living standards, people's clothing, food, housing and transportation are getting better and better. People's requirements for food are getting higher and higher, and the impact of food on people's health is becoming more and more important. At present, there are still some deficiencies in the packaging design of digestive health drinks, which needs to be innovated. This paper firstly collected and sorted out the packaging of related brand types, and conducted a survey and study on the image design of digestive health drinks. Through the interaction between the public and beverage packaging brands, it determined the key design category of digestive health drinks brand image. Through design means, the public would like digestive health drinks through packaging.According to the current consumer's love for hawthorn food, hawthorn has always been a hot demand, hawthorn accompanied by generations of childhood memories, good to drink and healthy trendy popular drinks. In order to create a "creative, close to the people, healthy" IP image, as a visual hammer for beverage delivery, let the IP image convey the original intention of happy drinks, feedback to consumers, and highlight its artistic value. Through brand packaging to attract the public, attract consumers, so that consumers get happiness.