Project marketing: from strategy development to market launch

Abstract

The relevance of this topic lies in the need to integrate marketing strategies at all stages of the project life cycle, from idea generation to launch and further development. Modern markets are dynamic, requiring companies to be adaptable and flexible. Promotion strategies must account for changes in consumer behaviour, the impact of technologies such as artificial intelligence and Big Data, and trends like personalization and environmental responsibility. The right marketing approach helps minimize risks, reduce customer acquisition costs, and increase product competitiveness