Redesign of the corporate style of a Chinese brand “Jinan Baliqiao Convenience Market”

Abstract

As modern consumers increasingly demand for shopping environments and experiences, many traditional convenience markets are gradually showing competitive disadvantages against modern supermarkets and e-commerce platforms due to problems such as aging facilities and lack of specialties. In today's fierce competition in the retail industry, traditional food markets are facing great challenges from supermarkets and e-commerce. The purpose of this design is to investigate the existing problems in the current market visual image design and conduct an innovative research on the visual image of vegetable markets. The redesign of Baliqiao convenient market will improve the overall image and function of the market through the improvement of the visual design and environmental optimization of the traditional old market, which will significantly improve the shopping experience of consumers and increase the economic benefits of the market, and further promote the inheritance of social and cultural values. This design completed the brand image design of “Baliqiao Vegetable Market”, illustration design, logo design, poster design, main visual design, visual guide design and other extended design. The design focuses on establishing the brand image of Baliqiao Food Market and launching activities to promote Baliqiao Food Market, aiming to attract target consumers. Aiming to not only satisfy consumers' basic needs for affordable, safe and fresh products, but also working to improve their nutritional awareness and aesthetic sensibilities, thus meeting higher-level growth and aesthetic needs.