Adapting English text in logo design

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/26887

Title:	Adapting English text in logo design
Authors:	Naidenko, Evgenia Lebedieva, Svitlana
Keywords:	multimodal communication lexical borrowings branding logo
Issue Date:	Mar-2024
Publisher:	NGO International Center of Scientific Research
Citation:	Naidenko E. Adapting English text in logo design / E Naidenko, S. Lebedieva // Scientific method: reality and future trends of researching : collection of scientific papers "SCIENTIA" with Proceedings of the III International Scientific and Theoretical Conference, Zagreb, Republic of Croatia, March 8, 2024. – Zagreb, Republic of Croatia : International Center of Scientific Research, 2024. – Р. 54-55.
Abstract:	The paper examines the multimodal features of text use in a logo as a key element of corporate style. It considers the use of English words and Latin letters to expand the target audience.
URI:	https://er.knutd.edu.ua/handle/123456789/26887
Faculty:	Інститут права та сучасних технологій
Department:	Кафедра філології та перекладу (ФП)
Appears in Collections:	Кафедра філології та перекладу (ФП) Матеріали наукових конференцій та семінарів

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