Financial planning as a basis for management of the company’s financial activities

Abstract

The subject of the research is the relationship between financial planning and financial activities of an enterprise through elements, principles, tools and decision–making mechanisms in the field of finance and their impact on the management of financial activities of an enterprise. The aim of the research is to define financial planning as the basis for managing the financial activities of an enterprise through the study of its main elements, principles and tools. Research methods. The following general scientific methods were used in writing the article: analysis and synthesis, which allowed to consider financial planning as a system, identify structural elements and interrelationships; induction and deduction, which helped to summarize individual facts and formulate general laws of financial planning; abstraction and generalization, which contributed to the formation of the theoretical foundations of financial planning and the identification of key principles and tools for its use in the management of financial activities of an enterprise; classification and systematisation of financial planning. Results of the investigation. It has been determined that financial planning is a key element of managing the financial activities of an enterprise, as it ensures efficient allocation of resources, forecasting of income and expenses, and minimisation of financial risks. It is determined that the process of financial planning includes the development of short–term and long–term financial plans, which allows the enterprise to adapt to changes in the external environment, ensure financial stability and increase profitability. It is determined that one of the main functions of financial planning is to identify sources of financing and optimise their use to achieve the strategic and tactical goals of the enterprise, which involves analysing financial flows, assessing the investment attractiveness of projects and managing working capital. It is proved that effective financial planning allows an enterprise to reduce costs, optimise the tax burden and increase competitiveness in the market. It has been established that an important aspect of financial planning is the forecasting of possible financial risks and the development of mechanisms to minimise them, which may include diversification of funding sources, risk insurance, and the use of modern methods of financial analysis and control. Scope of the results. Enterprise finance, financial planning, budgeting, investment, financial activity of the enterprise. Conclusions. The study has determined that financial planning is a prerequisite for effective enterprise management, as it allows controlling financial resources and contributing to the achievement of strategic goals, increasing profitability, and ensuring financial stability of the enterprise. It has been determined that the use of modern financial planning tools contributes to improving the efficiency of enterprise, its adaptability to market changes and long–term sustainability in a competitive environment. A synergistic combination of elements, principles and planning tools is proposed that will allow the enterprise to adapt to changes in the market environment, optimise financial flows and increase competitiveness.

В результаті дослідження визначено, що фінансове планування є необхідною умовою ефективного управління підприємством, оскільки дозволяє контролювати фінансові ресурси та сприяти досягненню стратегічних цілей, підвищенню прибутковості, забезпеченню фінансової стабільності підприємства. Встановлено, що використання сучасних інструментів фінансового планування сприяє підвищенню ефективності діяльності підприємства, його адаптивності до змін ринку та довгостроковій стійкості в конкурентному середовищі. Запропоновано синергічне поєднання елементів, принципів та інструментів планування, що нададуть змогу підприємству адаптуватися до змін у ринковому середовищі, оптимізувати фінансові потоки та підвищити конкурентоспроможність.