Development of a corporate style for Qilu University of Technology

Abstract

Cultural creative product design is the product of creative display of cultural resources in modern society, and it is a product that concretizes the spiritual world. Cultural and creative products in colleges and universities are important carriers to inherit campus culture. As the product of cultural development, they play a very important role in spreading campus culture. Campus culture can be divided into humanistic culture and identifiable characteristic culture. In the design of campus cultural innovation, it is necessary to enhance the design-related details, integrate spiritual products, and show the emotional attributes of products. The cultural and creative products developed by Qilu University of Technology have not yet achieved mass production of physical products, and the existing works on campus cannot well show the campus culture and spiritual connotation, and the innovation point is insufficient, which cannot bring good cultural influence and commercial value, resulting in low interest of teachers and students in cultural and creative products. Based on the current situation of cultural and creative products at home and abroad, combined with excellent cases, this study analyzed and explored the best design strategy of cultural and creative products of Qilu University of Technology, and completed the innovative practice of cultural and creative products of Qilu University of Technology. First of all, by analyzing the current situation of the development of cultural and creative development on campus at home and abroad, this paper sorts out excellent cases and analyzes the innovation points and shortcomings of the development of cultural and creative development in colleges and universities. Secondly, this paper sorts out the development history of Qilu University of Technology, studies the humanistic culture and identifiable characteristic culture of QilU University of Technology in combination with its spiritual connotation and campus culture, adopts highly identifiable elements such as landscape and architecture for design, and applies the symbols of cultural elements such as typical patterns, colors or characters of the campus into design practice to complete the design scheme of a series of cultural and creative products. Through the development of campus cultural and creative products, the audience can feel the spiritual and cultural connotation of Qilu University of Technology, stimulate the development of cultural and creative products of Qilu University of Technology, promote the dissemination of campus cultural spirit, enhance the sense of belonging of teachers and students of Qilu University of Technology, and provide ideas for the design of university series cultural and creative products.