Development of a visual complex for the tourism culture of Tanguo Ancient City

Abstract

Creative Design of Tourism Culture of Tanguo Ancient City analyzes the historical and cultural connotation of Tanguo Ancient City. With the vigorous development of modern economy, the tourism industry has become more and more extensive. Therefore, a set of innovative cultural travel design is constructed. This design scheme respects the history, excavates the cultural connotation, optimizes the tourism experience as the basic principle, builds a unique attractive ancient city cultural tourism brand. The logo design, IP image design and extension, poster design, etc. are completed through the structure of the "ancient city". The IP image designed with the local specialty "Ginkgo" as the prototype was born, through the IP image to draw a variety of emojis, through a series of advertising and poster design to appeal to people's correct view of cultural tourism, so that science and technology can better integrate into life. As a whole, it presents a lovely and simple feeling. Through the derivative of cultural and creative products, the public publicity highlights the integration of historical culture and modern tourism, which has a positive role in promoting the future protection and development of the ancient city.