Aesthetic aspects in packaging design for elderly people

Abstract

This paper aims to explore the practical application and potential value of artistic aesthetics in packaging design adapted to the needs of the elderly. With the intensification of the global aging trend, ageing-friendly design has become one of the key areas to improve the quality of life of the elderly. Packaging design, as a direct communication medium between products and the elderly, is particularly important for its ageing-friendly transformation. The full combination of artistic aesthetics and age-friendly packaging design will help promote the sustainable development of the design industry.